Logo
Youtube Channel Graphics
Intro
This branding was developed for my nephew’s YouTube channel, which he was eager to start after seeing his sister launch The Shaylagh Payla Show. I wanted his brand to share that same friendly and approachable tone, but with a design that reflected Mason’s bold, hyperactive energy and excitement for being on camera.
Building from the stylistic foundation of Shaylagh’s branding, I incorporated dynamic typography, bold outlines, and lively colors to give the logo a sense of motion and personality. The overall aesthetic feels playful and fun, perfectly suited to a kid’s content channel, but still clean and professional enough to stand alongside other polished YouTube brands.
Like his sister’s design, the logo and assets were built to work across profile icons, banners, and thumbnails, maintaining a cohesive visual presence no matter the platform.
Reflection:
This project was a joy to create, not just because it let me design for family again, but because it gave me the chance to capture two distinct personalities within a shared creative world. I love how this branding mirrors Mason’s boundless energy and enthusiasm.
This project was a joy to create, not just because it let me design for family again, but because it gave me the chance to capture two distinct personalities within a shared creative world. I love how this branding mirrors Mason’s boundless energy and enthusiasm.
Tools: Adobe Illustrator | Adobe Premiere Pro | Adobe After Effects