Logo
Snowboard
Sometimes inspiration strikes and demands to be followed. This updated Kiss of Death design came from wanting to give the original concept a more aggressive, street-inspired look that would fit naturally within the snowboarding world.
The skull was reimagined with a rough, hand-drawn texture, giving it a raw, distressed energy that contrasts with the clean structure of the earlier version. The lip print on the temple remains the defining mark of the design, acting as the brand’s signature symbol. For the typography, I shifted away from the sharper, angular lettering of the original logo and leaned into a grunge graffiti-style font that better matches the movement and personality of the skull.
The snowboard design showcases how this branding works in application. The top deck features a simple black base with the red lip mark as a small, bold accent, while the bottom deck makes a statement with the full logo stretching across the board and a large gas mask skull graphic tying it all together.
This project was a reminder of how design evolution doesn’t have to mean reinventing the wheel—sometimes it’s about refining a vision to better fit its audience and attitude.
Reflection:
This redesign let me revisit one of my favorite past pieces with a fresh eye. It’s a blend of nostalgia and growth, showing how my design instincts have evolved toward texture, balance, and brand storytelling.
This redesign let me revisit one of my favorite past pieces with a fresh eye. It’s a blend of nostalgia and growth, showing how my design instincts have evolved toward texture, balance, and brand storytelling.
You can see the Original Branding Here
Tools: Adobe Illustrator | Adobe Photoshop