Logo and Icons
Animated Logo
Cover Photos
From the Mind of JAK is my current official brand identity and the creative umbrella that connects all of my projects. The logo evolved from my earlier personal brand, JAK Studios, continuing the theme of incorporating my initials while developing a stronger visual voice that reflects who I am today as both an artist and designer.
The central icon, a stylized brain formed from filigree and flourishes, embodies the idea that creativity is both structured and organic. It merges the elegance of ornamental design with the complexity of thought, symbolizing how inspiration flows through logic, emotion, and imagination.
The brand’s aesthetic blends modern minimalism with classic intricacy, representing a balance between technical precision and artistic curiosity. Over time, I expanded it into multiple versions, including a refined gold-and-black variant and a sleek animation used for my YouTube Channel, where I share art and design content.
Reflection:
Personal branding is one of the hardest creative challenges, designing something that truly represents yourself. This identity came together after a lot of exploration and self-reflection, marking a pivotal moment where I redefined my creative direction. It’s become more than just a logo; it’s the emblem of my ongoing journey as a multifaceted creator.
Personal branding is one of the hardest creative challenges, designing something that truly represents yourself. This identity came together after a lot of exploration and self-reflection, marking a pivotal moment where I redefined my creative direction. It’s become more than just a logo; it’s the emblem of my ongoing journey as a multifaceted creator.
Tools: Adobe Illustrator | Wacom Cintiq