This logo was created for my college friend Renee Weekley, the photographer behind RW Photography. The design process was highly collaborative and evolved through several iterations before we landed on a concept that truly represented her brand.
The final mark features a delicate filigree pattern encircling the initials “RW,” symbolizing creativity, growth, and the artistic eye behind the lens. The symmetrical, vine-like design adds a sense of organic elegance, while the clean, modern typography grounds it with a contemporary feel, balancing grace and professionalism.
The use of fresh green was intentional, representing nature, renewal, and life, themes often present in Renee’s photography. The result is a mark that feels personal yet versatile, perfect for both digital branding and print collateral like watermarks or business cards.
Tools: Adobe Illustrator | Adobe Photoshop