Logo
Clothing
Introducing Purely Fashion, the elegantly feminine counterpart to Deep Roots, designed to embrace and celebrate the vibrancy and diversity of women's fashion. With its roots intertwined with Deep Roots, Purely Fashion emerges as a beacon of light and color, offering a fresh and bright perspective on contemporary female apparel.
At the heart of Purely Fashion is its distinctive logo - a blend of grunge-style typography and a delicate flower, its roots exposed, symbolizing the brand's deep connection to nature, growth, and the inherent strength within femininity. This emblem encapsulates our vision of blending natural beauty with a touch of raw, unrefined grace.
The Vision:
Purely Fashion diverges from the earthy tones of Deep Roots, stepping into a world of lighter, brighter hues that reflect the essence of joy and freedom. Designed to radiate positivity, and to complement the modern woman's wardrobe with a touch of elegance and spirited flair.
Purely Fashion diverges from the earthy tones of Deep Roots, stepping into a world of lighter, brighter hues that reflect the essence of joy and freedom. Designed to radiate positivity, and to complement the modern woman's wardrobe with a touch of elegance and spirited flair.
Originally conceived during my college years, Purely Fashion came to life through a series of mock-ups for a prototype website, laying the groundwork for a brand that aspires to connect with women across the globe. Inspired by the adventurous spirit and iconic styles of brands like Volcom and Rip Curl, Purely Fashion aims to carve out its own niche in the world of female fashion.
Looking ahead, the dream for Purely Fashion is to fully develop its identity and offerings, transforming the initial concept into a full-fledged brand that empowers and inspires women to express their individuality and strength through fashion.
As we look to the future, the potential for Purely Fashion and Deep Roots to grow and evolve together remains boundless. With a foundation built on passion, creativity, and a deep appreciation for the transformative power of fashion, we are excited about the journey ahead for Purely Fashion.
Tools: Adobe Illustrator | Adobe Photoshop