Designs
Mockup
For this project, I was commissioned by Phoenix Raceway to create a series of custom helmet decal designs for their new racing season. What made this project particularly unique was the need to engineer a precise, curved-surface template entirely from scratch. Using a combination of photographic reference points and real-world measurements, I developed a detailed layout that accurately mapped the helmet’s form, ensuring the decals would wrap cleanly without distortion once printed and applied.
I presented multiple design options, each integrating the Phoenix Raceway logo and color palette with bold, aerodynamic visual elements to emphasize speed and energy. The selected design, featuring a sleek combination of turquoise, yellow, and black, mirrors the motion and heat of Arizona racing.
This project was a rewarding mix of technical problem-solving and creative branding, balancing aesthetic appeal with precision execution, resulting in a helmet design that embodies both the thrill of the track and the identity of the Phoenix Raceway brand.
Tools: Adobe Illustrator | Adobe Photoshop