Deep Roots stands as the embodiment of rugged individualism and the unyielding strength of nature, presenting a clothing line that delves deep into the essence of masculinity. As the counterpart to the vibrant and feminine Purely Fashion, Deep Roots is designed to resonate with the modern man who values authenticity, resilience, and a deep connection to the earth.
Central to the brand's identity is its striking logo: Deep Roots rendered in bold, grunge-style typography, bisected by a robust tree and its intricate root system, symbolizing depth, stability, and growth. This emblem, set in a rich green, encapsulates our commitment to crafting apparel that stands the test of time, both in quality and style.
Conceived along with Purely Fashion and a desire to forge a unique path in the world of fashion, Deep Roots was born out of multiple brainstorming sessions and the ambition to bring a distinct vision to life. Drawing inspiration from the untamed beauty of the natural world and the adventurous spirit of brands like Volcom and Rip Curl, Deep Roots is not just a clothing line—it's a declaration of a life lived with authenticity and passion.
The Vision:
Deep Roots aims to offer more than just clothing; it seeks to create a lifestyle brand that embodies the spirit of adventure, the reverence for nature, and the strength of character that defines the essence of masculinity. Our collection, with its comfortable and durable materials, is designed to support men in their daily adventures, ensuring they feel confident and connected, no matter where their journey takes them.
Deep Roots aims to offer more than just clothing; it seeks to create a lifestyle brand that embodies the spirit of adventure, the reverence for nature, and the strength of character that defines the essence of masculinity. Our collection, with its comfortable and durable materials, is designed to support men in their daily adventures, ensuring they feel confident and connected, no matter where their journey takes them.
From its inception, Deep Roots has been driven by the dream to establish a brand that mirrors the depth and complexity of the masculine spirit. As we look forward, our vision for Deep Roots is to continue to grow and evolve, crafting garments that continue pushing forward into new territories of design and innovation.
Deep Roots and Purely Fashion together represent a dual heritage of style and substance, each brand complementing the other while standing strong on its own foundation. As we nurture these brands, our goal is to create a diverse portfolio of clothing that celebrates the rich tapestry of human expression, grounded in the belief that true style is rooted in being unapologetically yourself.
Tools: Adobe Illustrator | Adobe Photoshop