Cubic was a logo concept developed for a friend’s video production company, centered around the idea of structure and perspective in visual storytelling. The design uses an isometric cube, a symbol of balance, precision, and the multi-faceted nature of creative work, to represent both the technical and artistic sides of video production.
The clean geometric form captures the idea of composition and framing, fundamental to film and design alike. Its simplicity allows it to scale easily across media while maintaining strong visual recognition, aligning perfectly with the needs of a modern creative brand.
Reflection:
Looking back, I think this concept has room to evolve further. If I were to revisit it, I’d explore playing with mathematical cube notation (³) to deepen the symbolism, representing not only the geometric cube but also the idea of creativity multiplied. This would expand the identity from a simple spatial design into one that communicates exponential growth, dimension, and the layered storytelling inherent in video production.
Looking back, I think this concept has room to evolve further. If I were to revisit it, I’d explore playing with mathematical cube notation (³) to deepen the symbolism, representing not only the geometric cube but also the idea of creativity multiplied. This would expand the identity from a simple spatial design into one that communicates exponential growth, dimension, and the layered storytelling inherent in video production.
Tools: Adobe Illustrator