Env (pronounced Envy) was a conceptual branding project created during college when my friends and I dreamed of opening a nightclub in our hometown. While the business never materialized, the brand exploration became an exciting creative exercise in luxury identity design.
The logo takes inspiration from one of the Seven Deadly Sins, with envy represented through the rich emerald green color, a visual nod to the saying “green with envy.” The accompanying emblem was adapted from an Adinkra symbol from West Africa, which represents envy and jealousy. Its elegant curves and ornamental flourishes were designed to feel sophisticated yet alluring, something that would stand out illuminated on a building façade or featured on marketing materials.
Reflection:
This project was a fun exploration of branding through symbolism and atmosphere, long before I fully understood the business realities behind such ventures. While the club idea didn’t move forward, Env remains a creative snapshot of youthful ambition and aesthetic experimentation, a reminder that even “dream projects” can help sharpen design instincts and storytelling through visual form.
This project was a fun exploration of branding through symbolism and atmosphere, long before I fully understood the business realities behind such ventures. While the club idea didn’t move forward, Env remains a creative snapshot of youthful ambition and aesthetic experimentation, a reminder that even “dream projects” can help sharpen design instincts and storytelling through visual form.
Tools: Adobe Illustrator | Adobe Photoshop