Logo
Clothing
At the heart of Chronos, a clothing brand concept conceived by my friend Josh and myself, lies a profound inspiration drawn from the Greek God Chronos and the elemental theme of time. This brand aspires to encapsulate the relentless march and transformative power of time, weaving it into the very fabric of our clothing designs.
The Logo:
Central to the Chronos brand identity is its distinctive logo, ingeniously marrying the concept of time with the mechanics that measure it. The logo features an icon – a stylized ‘C’ that mirrors the intricate gear of a clock, its teeth aligning with the principal points on a clock’s face, symbolizing the cyclical and precise nature of time. This icon is rendered in a vibrant orange, evoking the energy and creativity at the core of the Chronos brand.
Accompanying the icon is the brand name "Chronos," presented in a bold blue block font. This choice of color not only contrasts strikingly with the orange icon but also conveys reliability and depth, reflecting the brand’s commitment to enduring quality and timeless design.
A Vision Unfulfilled, Yet Hopeful
This venture into the realm of apparel, marked by the creation of our logos and an inaugural shirt design, represents one of many collaborative projects embarked upon with friends. Though Chronos did not progress as envisioned, the journey of design and collaboration it initiated holds a special place in our creative journey.
Despite the challenges faced and the paths untaken, the dream of bringing Chronos, or a clothing line bearing the hallmark of our creative vision, to life remains. It is a dream fueled by a passion for design and the desire to embed the essence of time's perpetual flow into wearable art.
Tools: Adobe Illustrator | Adobe Photoshop