Shirt
For the celebrated Palisade Peach Festival, nestled in the heart of Grand Junction, Colorado, I was tasked with creating a logo and shirt design that encapsulated the event's spirit. The final design represents the pinnacle of numerous iterations, each aimed at perfecting the visual representation of the festival's core values: freshness, community, and tradition.
Design Details: A Visual Feast
At the heart of the design lies a vibrant, blue gradient background, arching like the sky above Palisade, setting a refreshing and invigorating tone. This backdrop serves as the canvas for the more intricate elements of the logo.
Foregrounding the gradient, a vine graphic weaves its way through the design, its wood texture symbolizing the growth and enduring strength of the Palisade community. The centerpiece, an intricately designed vector peach, bursts with orange hues, complemented by a single green leaf and delicate water droplets that evoke a sense of ripe, just-picked freshness.
The textual component of the design, "Palisade Colorado Peach Festival," is rendered in a bold, refined style. "Palisade" stands out in the same invigorating blue as the background, while the rest of the text contrasts sharply in white, ensuring legibility and emphasizing the design's key message.
Reflections on the Creative Journey
This project, emerging from my Advanced Advertising class, was not just a design challenge but a collaborative endeavor with the festival's organizers, who sought a logo that could grace all festival merchandise. While the initial concepts leaned towards a modern aesthetic, feedback guided us towards a design that married a classic feel with a nod to the festival's fresh, vibrant essence.
Although my skills and familiarity with tools like the Appearance Panel have since evolved, allowing for greater refinement, this design stands as a testament to my growth and learning at that time. It captures a moment in my creative journey, reflecting both the challenges and triumphs of design.
Tools: Adobe Photoshop | Adobe Illustrator